Most dials are lost before the phone rings.
Reps get taught what to say. Almost nobody gets taught what happens in their own head in the half-second before they dial, or what happens in the prospect's head when they pick up. That is what The Dial Lab is about.
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Quiz
Eight questions. Find out whether the fear of rejection, the urge to get it perfect, or no system is costing you dials, and what to try on your next call block.
Find my patternFree sample
Twelve Objections: the twelve things prospects say most, why they say them, and a plain response to each.
Send me the sampleAbout
I'm Greg Goldberg. I lead a sales team and I have spent my career on the phone. The Dial Lab is where I write down what works, one Lab Test at a time.
Dial like you mean it.